My 2024 Journey at Kelaiwood

2024 marked my official entry into the wood flooring industry—a path full of challenges and opportunities. From setting goals at the beginning of the year to reflecting on my progress at the end, this year has been a rare and rewarding growth experience.

Q1: From Learning to Trying
After the year-end review, I clearly defined my goals for the new year, hoping to bring my own ideas into customer development. The main focus of the first quarter included customer development, company platform maintenance, and creative video production. However, I struggled with the execution of basic tasks, with platform updates falling behind, and email outreach not being completed as planned. Despite this, I successfully completed a small order and developed three potential clients, while sending samples to an existing customer.

Reflecting on Q1, I wasn’t satisfied with my performance, particularly in terms of my business mindset. Anxiety was an overwhelming emotion. Watching my colleagues receive positive responses from clients while mine seemed to be stagnant caused frustration. But gradually, I realized that anxiety is often a constant companion in work and life. I need to learn to embrace it, using it as a motivator to overcome procrastination.

Q2: Steadfast and Rewarding
Q2 was a season of growth. After some adjustments, I regained my momentum and became more confident in my career choice. The focus shifted to updating wood flooring products on the company platform while continuing to develop new clients.

In this quarter, I completed two orders, further reinforcing my belief that persistence and hard work inevitably bring positive results. By diving deeper into the wood flooring industry, I learned more about material classifications, surface treatments, and market demands. This knowledge not only boosted my confidence when communicating with clients but also laid a solid foundation for future customer development. Looking ahead, my plan is to continue acquiring new clients, maintaining relationships with existing ones, and securing repeat orders from old customers.

Q3: A Cloudy Turning Point
Q3 was a tough time for me, with inquiries and order volume both underwhelming. The initial confusion and helplessness led me to feel that my work was off balance. However, after some adjustments, I found a working style that suited me better. Though the challenges in life and work created stress, I chose to view them as opportunities for growth and self-improvement.

In this quarter, I redefined my goals, aiming to push beyond my annual targets in the final quarter. I also realized that one setback shouldn’t dictate the outcome of everything. Developing the right mindset was more important than any single challenge. With this in mind, I resolved to adjust my pace and push hard toward meeting my year-end targets.

Q4: Insights Amidst the Ups and Downs
In Q4, I truly felt the inevitable ups and downs of a salesperson’s career. While some potential clients from Q3 didn’t place orders, this period was a time for self-reflection: perhaps I didn’t need to prove anything to anyone; I just needed to be myself.

This quarter brought many valuable lessons: orders are only truly secured when a deposit is made; it’s important to make our principles clear to clients and not compromise too easily; and we should never let the client dictate the terms. Most importantly, I learned to view my clients as friends, not just as business transactions. This shift in perspective made my work more meaningful and enriched my life.

Looking Ahead to 2025: Moving Forward
As I look to the new year, I will continue to diligently complete my daily tasks, find and maintain a rhythm that works for me, and refuse to succumb to laziness. My goals for work are no longer “hoping to achieve” but “I will achieve.” The road in the wood flooring industry is still long, and I look forward to facing future challenges with a more mature mindset, creating more value for both my clients and my team.

2025—let’s charge ahead!