Kelaiwood Team Conducts On-Site Customer Visit to Promote Wood Flooring Cooperation

The image was published by TOLIOAI on Pixabay

This Friday, the Kelaiwood team participated in a practical exercise designed to simulate a visit to an Australian customer’s store, recommending wood flooring products and discussing potential collaboration. This exercise was aimed at improving the team’s skills while also providing insights into market trends and customer needs, ultimately helping clients expand their business by aligning with current market demands.

Sales Director Nicolas led the visit with Joan to meet Australian customer Yina. During the visit, Yina provided key information about the local market, revealing a strong preference for engineered wood flooring. Lighter shades such as natural, whitewashed, and light gray finishes were particularly popular. In addition, wider planks (above 220mm) and thicker top veneers (4mm or more) were in high demand for renovation and sanding purposes. Natural ABCD-grade wood flooring was the most popular, although some customers were also seeking premium grades with higher-quality wax oil finishes.

Joan showcased a selection of wood flooring samples that Kelaiwood had been supplying to Australia for many years, including planks in sizes such as 190mm, 220mm，240mm, and 260mm. For the AB grade, Joan suggested securing rare materials in the shortest possible time while ensuring that pricing remained unaffected by fluctuating costs. To help the customer secure better pricing for premium grades, Joan also demonstrated the hand-scraped finish technique and introduced new innovations in Red Oak flooring, such as chemical treatments, double smoke processing, and 3D embossing on grain surfaces. Bleached red oak was also presented as a potential option for customers.

Nicolas provided additional details on the technical aspects of the products, addressing questions and explaining how closely Kelaiwood could match the customer’s existing samples. He recommended starting with sample orders to build a stronger relationship and secure larger orders in the long term. Both parties agreed to proceed with a sample order.

After the exercise, Nicolas, Yina, and Joan held a debriefing to review the key insights gained from the visit. The team discussed engineered wood flooring market trends, strategies for securing rare materials, and opportunities to develop further collaboration. Joan remarked that this hands-on format was far more engaging and practical than the usual report meetings, and it helped her gain more confidence and refine her sales skills.

This exercise underscored the importance of not just selling wood flooring products but also helping customers grow their businesses. By focusing on long-term cooperation and aligning with market demands, both parties could achieve a mutually beneficial, win-win situation.